You need a hat. We sell hats.

Not just any hats exceptionally well-made ones, built for salty sea breezes, mountain mists, and everyday mischief.

You buy one.

Then, something rather wonderful happens:
A portion of our profits tiptoes its way over to Calling Education a remarkable organisation helping build brighter futures for children in South Africa.

But that’s not all.

We lace up our boots and hit the trail with these very students inviting them into wild spaces, where craggy peaks and riverbeds whisper the secrets of conservation.

Because once you fall in love with nature, you’ll fight to protect it.

Hats. Hope. Hiking boots.

That’s the model. Simple, strange, and splendidly effective.